Performance Management Essay Example | Topics and Well Written Essays - 1750 words

Performance Management - Essay Example With the help of this system a company motivates its employees to delivery good performance. Retail sales associate are very important part of retail business. They directly interact with the customers and contribute a lot in satisfying them. Sale of a retail company highly depends on the behavior and approaches of its sales associate. Performance of retail sales associates is influenced by their skills. Job description of a retail sales associate helps the business in hiring desirable salespersons. The theory of organizational behavior modification (OBM) involves with changing behavior of the organizational members and their performances. This theory considers two important things which influence the performance of the employees. As per this theory a behavior which produces positive effects or consequence tends to become repeated. The organizational members become motivated to perform that specific type of behavior which helps them to get some positive results. Another thing which influences the performance of the employees is the behavior of the seniors towards them. The senior organizational members like managers, team leaders can change or influence the behavior of the employees by giving punishment or rewards to them. In the retail business for delivering successful job, sales associate needs to have some key behaviors which help them in achieving the goals and objectives of the business. These key behavioral factors are as follows: Confidence: The sales associate needs to very confident for performing their job. Sales associates need to interact with the customers directly. If they are confident about what they are saying and about their knowledge then they can convince the customers easily. It is easy for the sales associate to influence the customers with their high confidence level. Customers tend to trust the sales associate who are confident about themselves. The company can modify the confidence level of its sales associates by giving