How Does Sushi King Influence the Eating Habits of Consumer by Providing Healthy Eating?

TITLE HOW DOES SUSHI KING INFLUENCE THE eat HABITS OF CONSUMER BY PROVIDING HEALTHY EATING? minimise Sushi Kin Sdn. Bhd. pi oneers a new old age of Japanese cuisine in Malaysia in 1995 which has quickly gained its popularity among the customers both topical anaestheticly and internation completelyy. To date, on that point argon more than 60 taboolets in the nation which happens to be the largest chain of pabulum restaurants using a speedy redevelopment concept called revolving sushi or kaiten sushi.Its ultimate finishing of business is to promote a robust lifestyle within the community by offering food quality with dewy-eyed variety of choices at affordable prices in a comfortable ambiance. Sushi Kin Sdn. Bhd is one of a subsidiary of the Texchem Group of Companies. The marrow purpose of the proposal is to identify how Sushi baron influences consumers eat habits by presenting its concept of dandy variety of food choices and quality towards achieving honorable alimenta tion.Because obesity has become an increasingly sedate problem globally, there has been a y appearhful increase in research analyze how to communicate vigorous eating habits, and the usage of various companionableizing agents much(prenominal) as parents, government publicity, teachers and peer groups (Chan et al. , 2009). More ever, the menses health trend in Malaysia is at critical stage whereby obesity is at high risk among the public.As commented by our Health Minister Datuk Seri Liow Tiong Lai in The brisk Straits Times that obesity is sightly the major health issue with the bite of obese people almost treble in the past 15 days from four per cent in 1996 to 14 per cent in 2010 (Simon, 2010). And since obesity is the doorway to other chronic disease such as heart disease, high railway line pressure and kidney problems, the risk of more Malaysians create these syndromes will become greater in future.The reason behind this appearing phenomenon is majorly reflectin g from less(prenominal) physical workouts and taking up bad eating behaviours and lifestyle due to stress on both job and family commitments. Mueller (2007) advocated that consumers should as well take increasing responsibilities by cultivation more about diet and livelihood as well as fashioning healthier food choices. Sushi queen regnant plays a significant role as a private food sector by doing its part to create a rubicund lifestyle within the public by its food offering and education, marketing tools and strategies, surveys, social events and related activities.The Japanese, however, have been influenced by tralatitious concepts of healthy eating, resulting in their culturally uncomparable beliefs (Akamatsu et al. , 2004). RESEARCH QUESTIONS AND OBJECTIVES The objectives of this report proposal are To acknowledge the importance of healthy eating To define the term healthy eating at consumers perspective To examine efforts of Sushi King in creating healthy eating To drawing card conclusions and recommendations from the research studies METHODOLOGY Secondary and uncreated research will be carried out to acquire relevant data to embolden in the findings and analysis.This study will take qualitative research concentrating on comminuted interviews with two-designated questionnaires which included open-ended questions and Likert scale. Qualitative go about is chosen as this technique emphasizes on deep understanding on elaborate and clarification on the concerning issue. The sample go into will include 50 consumers and 10 internal staffs for the implementation of the method adopt to examine the efforts of Sushi King in creating healthy eating. Once the data has been collected, it will be interpreted in statistical format using charts. TIMESCALE Target date childbed to be achieved Works to be submitted 31 January Agree initial PROJECT delimitate with Workshop tutor PROJECT chalk out 08 March witness Proposal to local anesthetic off ice for forwarding to Bolton PROJECT marriage offer Received feedback from Supervisor on Project Proposal March June Writing of literature limited review July August Writing of explore Methodology September Designing of questionnaires Carrying out interview with consumers and internal staffs October Analysis the results of interviewing Compiled all the data for the findings Writing of conclusions November crouch draftsmanship report to Turnitin UK Final Project insure by Review the result from Turnitin UK debut date to local Second review and improvement of report with Supervisor office. Submit Final Project Report to local office for onward forwarding to Bolton RESOURCES The causality has contacted with Sushi King to collect the data with the questionnaires that personnel casualty to distribute to the consumers and internal staffs. Sushi King has give to use the information and data been collected. separately interview session will be kept within duration of 15 minutes to 20 minutes. REFERENCES Akamatsu, R. Maeda, Y. , Hagihara, A. and Shirakawa, T. (2005) Interpretations and attitudes toward healthy eating among Japanese workers. Appetite, 44, pp. 123-129 Chan, K. , Prendergast, G. , GrOnhOj, A. and Bech-Larsen, T. (2009) Adolescents perceptions of healthy eating and parley about healthy eating. Health Education, 109(6) pp. 474-490 Mueller, B. (2007) fitting where does corporate certificate of indebtedness end and consumer responsibility begin? The case of marketing food to kids around the globe. International Journal of Advertising, 26(26) pp. 561-564 Simon, A. (2010). obesity now a major health concern, says report. New Straits Time, 10 February, p. 13.